Benadryl Packaging

Redesign an over-the-counter drug for the purpose of clarity and improving the life of those who desire straight-forward information instead of cluttered design. Instead of intending the package to promote marketing, and other strategies, focus on the design decisions benefiting those who want to read for the directions and not design. Since some medicines are victimized by marketing campaigns and brightly-colored competition beside them on the shelf, this is the opportunity to demonstrate how medicine can be simplified into a design without any misunderstandings of the information.